Getting engaged…
Building a social media following, developing appropriate content and engaging with followers all takes work and expertise. While some airports have dedicated initiatives to build on these platforms, others might find the task overwhelming. Paul Brugger, founder and CEO of TIC Technology, Ireland, sees a business opportunity in addressing that capability gap. The company’s BizTweet solution has recently attracted attention from the media, including the BBC’s Click, which named it the Best Software Application of 2013, and more recently IATA which awarded the app a Passenger Innovation Award at the IATA World Passenger Symposium 2014.
Brugger describes the application as a method of intelligent automation of social media engagement…
Full article can be read Passenger Terminal World
